Greetings, and thanks for visiting my portfolio!
I have over ten years of experience working in marketing and have written for various industries, including tech, pharma, healthcare, wellness, and insurance. I have experience writing everything from short captions and social posts to e-books, white papers, and scripts. Some of my recent clients include PayPal, State Farm, Intel, Salesforce, and McDonalds. Below are examples of landing pages, ads, emails, videos, articles, and some longer writing samples. Please reach out if you need more examples or further clarification on my work!
Landing page examples
Connecting the dots
I created this concept for the client, MuleSoft, and brought it to life for their partner landing page.
The next generation of Folloze is here
The client, Folloze, was launching a new platform and requested a concept and landing page for the announcement.
Make your mark as a McDonald’s Franchisee
The client, the McDonald’s U.S. franchise team, wanted to reinvent their franchise marketing. I created a concept — Make your mark — and executed it for their franchise landing page.
Video examples
Intel was launching a new computer chip and wanted a campaign execution that would make a splash at an upcoming tech conference and would also speak to its target demographic. “Make every moment count” was an idea I scripted and executed from start to finish, overseeing everything from storyboards to casting and post-production.
Salesforce requested a short, snappy video ad that would help advertise partners and their benefits. I wrote the script and worked with the designer to storyboard this concept.
Continuing with our “Make every moment count” campaign, Intel requested a video series of a high school teenager prepping for, then entering, college. This is the student getting help with quiz prep.
ServiceNow requested humorous videos for LinkedIn that would speak directly to their target audience in the Army. I got creative with a limited budget, working with Army veterans who worked at ServiceNow to create a deadpan skit based on frustrating situations active service members face. This marketing campaign contributed to the client landing a $432 million contract with the military.
ServiceNow requested videos for LinkedIn describing how their products/platform could benefit those wanting to deliver on “X” as a service (XaaS). I wrote the script and worked with the designer to storyboard this concept.
State Farm has created an internal website just for their agents where they educate them on a range of marketing topics. I was asked to interview agent Jason Parker on his use of paid search in his rural market. I wrote questions, interviewed the agent, and then uses the transcript to bring his story to life.
Blog Article Examples
14 Affirmations that will change your life
Affirmations are a way to gently bring you back to the present and change the mindset you’re currently in. Never tried one before? This is a great time to start. Read article here.
Figuring out the 50-30-20 budget rule
It’s easy to bump saving down on your priority list, but taking simple steps today could make a big impact on your future. Read article here.
How this simple phrase helps with my anxiety
A while ago, I got into mantras. You know, bite-sized pieces of wisdom that would somehow make my day smoother, brighter, happier. Read article here.
8 surprising health benefits of yoga
There’s a common misconception that yoga isn’t physically demanding and that you can’t do it if you aren’t flexible. In fact, yoga is one of the best things you can do for your body, at any age. Read article here.
4 top tips for future businesswomen
The ICMA centre held a session with the theme: “The Changing Role of Women in Business.” The speakers came from diverse backgrounds and lifestyles, different levels of management, and very different companies. Read article here.
Finding inspiration for a capsule wardrobe
Whether they’re a lifestyle blog or fashionistas, the idea of simplify their wardrobe to help de-clutter, save money on buying new clothes, and create easy outfits daily can be a lure. Read article here.
Jenna Allen's Portfolio 